- You have but one property to show; today, homes are bought
by comparison.
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- You do not know the tastes and requirements of the buyer,
nor do you have first hand knowledge of competitive values.
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- The buyer is timid about discussing his financial status
with you and you are similarly reluctant.
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- You do not have the tome to leave your job to help the buyer
arrange his financing, nor do you have expert knowledge of the current home loan market.
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- You cannot readily negotiate price with a buyer. But, the
third party, your Realtor, can work out the negotiation.
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- The average visitor will not admit freely to you his likes
or dislikes, yet these must be brought into the open.
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- You cannot "follow up" since this at once will
interpreted as your anxiety to sell in a hurry.
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- You make needless outlays to improve your property for
selling; the Realtor's experience can save you needless expense.
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- You hear conflicting suggestions from well meaning friends;
the Realtor has answers from experience.
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- You may show your property to 100 would be buyers, spend
your time, money and effort - and eventually pay a commission to a broker who properly
screens prospective purchasers.
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- You may accept an insincere offer and then spend months,
perhaps in litigation, to free your property to put it on the market once more.
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- You may find buyer's and seller's personalities conflict.
thereby losing a good sale. The Realtor, as a third party, can diplomatically
consummate the
sale.
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- Most buyers seek the services of reputable brokers because
they realize the pitfalls of direct negotiation.
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- The Realtor will enlist the services of fellow real estate
agents, giving the owner the advantage of his entire local sales market.
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- The Realtor will price the property to sell at a fair market
figure. The average owner over prices but eventually accepts a price below the market
value.
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